BECOMING AN EMPLOYER BRAND
Berna Özdemirkan - February 2016

Turkish companies now have a new concern in the spotlight for about 5 or 6 years against which they seek...

Read More
BEING TRUE TO YOUR COMPANY’S WORD
Berna Özdemirkan - March 2016

As you know, Employer Brand is one of the hip topics nowadays… Actually, it has mainly two components:...

Read More
OUR PARTNERS IN EMPLOYER BRANDING JOURNEY
Berna Özdemirkan - April - May 2016

We know that “keeping your promises” is an indispensable element to become an Employer Brand preferred by existing...

Read More
DON’T JUDGE A BOOK BY ITS COVER!
Berna Özdemirkan - May - June 2016

For 15 years, I had the chance to be at the backstage of many companies thanks to...

Read More
INTERNAL PERCEPTION OF YOUR COMPANY
Berna Özdemirkan - July - August 2016

Employer reputation and recognition is inarguably important for a company to attract good applicants. On the other hand, it...

Read More
AT LEAST PAY ME MORE!
Berna Özdemirkan - September 2016

Well, there is an abundance of employer promises in the business world. Potential employees get confused. They are competing...

Read More
CLICKETY CLICK, BARBA-TRICK!
Berna Özdemirkan - November 2016

Gen X may recall the cartoon Barbapapa family where the characters could shapeshift easily: “Clickety click, Barba-trick!” When it was too...

Read More
EMPLOYEE PULSE
Berna Özdemirkan - January 2017

Things were different in the 90s. Corporate companies used to have Personnel and Administrative Affairs Department and all they did was to...

Read More
UNDERSTANDING THE RESIGNING EMPLOYEES
Berna Özdemirkan - March - Nisan 2017

Definitely, we should understand our employees before they resign. There are a lot of survey techniques for this purpose, but...

Read More
COLLABORATION IN ORGANIZATIONS OR FORMERLY, INTERNAL CUSTOMER SATISFACTION
Berna Özdemirkan - June 2017

First of all, we should take a step back from the idea of business divisions satisfying...

Read More
MORE ROYALIST THAN THE KING
Berna Özdemirkan - September 2017

Huge companies, great revenues, high profitability, boards, executive boards, vice presidents… In other words, a great organization… They gather...

Read More
LET’S BE AGILE!
Berna Özdemirkan - October 2017

The changing technology, Industry 4.0 and different expectations of business people raised a brand new subject: 'Agility'. To keep up with...

Read More
IS MOTIVATION REALLY HIGH?
Berna Özdemirkan - February 2018

The satisfaction, engagement and motivation scores of the white collars in the last three years show that the engagement of...

Read More
EMPTY TITLES
Berna Özdemirkan - March 2018

Obviously, someone misunderstood certain issues. If not, what about all those managers around? We would see more 'real' managers with the required...

Read More
PROBLEM SOLVER VS. PROBLEM SEEKER
Berna Özdemirkan - April 2018

In my articles and panels at the summits, I always underline the importance of listening to your employees to...

Read More
SHARING INFORMATION OR LETTING EMPLOYEES GUESS
Berna Özdemirkan - June 2018

One of the issues that we frequently encounter lately is the problems of sharing information across the companies....

Read More
SUMMER IS OVER!
Berna Özdemirkan - October 2018

Did people really work more easily in the good old days? Were they less tired? When did our parents come home...

Read More
RECOGNITION: "SEE ME"
Berna Özdemirkan - November 2018

It’s in the nature of human beings: we want people to notice us. Though, there is no need to discuss this...

Read More
Your CRM vs. Our ERM
Berna Özdemirkan - May 2019

We, occasionally, see different disciplines using similar practices. Marketing and Human Resources are also among those two different disciplines...

Read More
BECOMING AN EMPLOYER BRAND
Berna Özdemirkan - February 2016

Turkish companies now have a new concern in the spotlight for about 5 or 6 years against which they seek...

Read More
BEING TRUE TO YOUR COMPANY’S WORD
Berna Özdemirkan - March 2016

As you know, Employer Brand is one of the hip topics nowadays… Actually, it has mainly two components:...

Read More
OUR PARTNERS IN EMPLOYER BRANDING JOURNEY
Berna Özdemirkan - April - May 2016

We know that “keeping your promises” is an indispensable element to become an Employer Brand preferred by existing...

Read More
DON’T JUDGE A BOOK BY ITS COVER!
Berna Özdemirkan - May - June 2016

For 15 years, I had the chance to be at the backstage of many companies thanks to...

Read More
INTERNAL PERCEPTION OF YOUR COMPANY
Berna Özdemirkan - July - August 2016

Employer reputation and recognition is inarguably important for a company to attract good applicants. On the other hand, it...

Read More
AT LEAST PAY ME MORE!
Berna Özdemirkan - September 2016

Well, there is an abundance of employer promises in the business world. Potential employees get confused. They are competing...

Read More
CLICKETY CLICK, BARBA-TRICK!
Berna Özdemirkan - November 2016

Gen X may recall the cartoon Barbapapa family where the characters could shapeshift easily: “Clickety click, Barba-trick!” When it was too...

Read More
EMPLOYEE PULSE
Berna Özdemirkan - January 2017

Things were different in the 90s. Corporate companies used to have Personnel and Administrative Affairs Department and all they did was to...

Read More
UNDERSTANDING THE RESIGNING EMPLOYEES
Berna Özdemirkan - March - Nisan 2017

Definitely, we should understand our employees before they resign. There are a lot of survey techniques for this purpose, but...

Read More
COLLABORATION IN ORGANIZATIONS OR FORMERLY, INTERNAL CUSTOMER SATISFACTION
Berna Özdemirkan - June 2017

First of all, we should take a step back from the idea of business divisions satisfying...

Read More
MORE ROYALIST THAN THE KING
Berna Özdemirkan - September 2017

Huge companies, great revenues, high profitability, boards, executive boards, vice presidents… In other words, a great organization… They gather...

Read More
LET’S BE AGILE!
Berna Özdemirkan - October 2017

The changing technology, Industry 4.0 and different expectations of business people raised a brand new subject: 'Agility'. To keep up with...

Read More
IS MOTIVATION REALLY HIGH?
Berna Özdemirkan - February 2018

The satisfaction, engagement and motivation scores of the white collars in the last three years show that the engagement of...

Read More
EMPTY TITLES
Berna Özdemirkan - March 2018

Obviously, someone misunderstood certain issues. If not, what about all those managers around? We would see more 'real' managers with the required...

Read More
PROBLEM SOLVER VS. PROBLEM SEEKER
Berna Özdemirkan - April 2018

In my articles and panels at the summits, I always underline the importance of listening to your employees to...

Read More
SHARING INFORMATION OR LETTING EMPLOYEES GUESS
Berna Özdemirkan - June 2018

One of the issues that we frequently encounter lately is the problems of sharing information across the companies....

Read More
SUMMER IS OVER!
Berna Özdemirkan - October 2018

Did people really work more easily in the good old days? Were they less tired? When did our parents come home...

Read More
RECOGNITION: "SEE ME"
Berna Özdemirkan - November 2018

It’s in the nature of human beings: we want people to notice us. Though, there is no need to discuss this...

Read More
Your CRM vs. Our ERM
Berna Özdemirkan - May 2019

We, occasionally, see different disciplines using similar practices. Marketing and Human Resources are also among those two different disciplines...

Read More

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